Automations

A comment is just the beginning.

A price enquiry. A delivery question. A customer who needs help. Give each one a useful reply path, and turn the interaction into a conversation.

Sarah’s StoreThe everyday collection
Off-white trainers styled with pale blue trousers for a boutique campaign

Meet your everyday favourite.

AE
Ada

Love these! How much are they?

Comment on a post
Understand the comment

Different intent. A different path.

Follow the reply path you choose.
Reply to comment

The Everyday Runner is ₦28,500. We’ve sent you a message to help you choose.

Under the original post
Send a message

Hi Ada! Happy to help. What size do you wear, and what’s your budget?

Continue the conversation

Start with the interaction.

Bring supported comments and messages into a flow.

Give each intent a path.

Recognise a question, buying interest or a request for help.

Keep the conversation going.

Reply, continue with a message or let your team step in.

Built around your channel

Choose where it starts.
Shape what happens next.

Start with a supported customer interaction, such as a comment on an Instagram post. Then choose a compatible template and build the reply path around the conversation you want to have.

Triggers, actions and templates depend on the channel you select. Start there to see the options available for your flow.

Explore the documentation
Shared inbox Instagram
AE
AdaStarted from a comment on your post

I need help with my order, please.

Hi Ada. Could you share your order number so we can help?

It’s order #1042. Can I change the delivery address?

Your team can continue here
Manual reply · Bot paused

I can help with that. What address should we use?

A person, when needed

Keep the conversation.
Bring in your team.

An automation can start the exchange. When a question needs a person, your team can read what has already been said in the shared inbox and continue from there.

  • Keep automated and manual replies together.
  • Read the original request before replying.
  • Pause the bot while your team replies.
Explore the shared inbox
Getting started

From the first interaction to the next useful step.

  1. 1

    Choose a trigger

    Pick the supported interaction that should start your flow.

  2. 2

    Build the reply path

    Decide how each kind of question should be handled.

  3. 3

    Connect the next step

    Continue the conversation or let your team pick it up.

A little more about automations.

Here are some helpful answers about Waabot.

Yes. Instagram supports comment-based flow triggers. Available actions and templates depend on the channel you select.

Still have questions?

Talk with our sales team to better understand the scale of your business and recommend the right plan for you.

Give every enquiry a useful next step.

Choose the interaction, shape the reply path and keep your team close to the conversation.